How to Create a Simple Logo Design with Good & Bad Examples

Have you ever looked at a logo design and wondered what the company does? Sometimes, this is by design. Icon logos represent the company and take on a life of their own. When you see the bitten apple or the Snapchat ghost, you instantly know the company.

But for a startup or new small business, building that brand equity needed can take time. These companies need their business name and have their logo design help tell their story. This, as I sure you already know, is much harder than it seems. But if done correctly, a simple logo can accomplish this goal.

Here are examples of some simple, sexy logos that got it right. These are beautiful examples of how a simple, yet creative design can work. We will also show what can happen when this technique goes awry with some epic fails.

Amazing Typography Logo Design Examples

Hungry 

Hungry by Logo machine

Hungry by Logo machine

 

Paint Logotype 

Paint Logotype by Paulius Kairevicius

Paint Logotype by Paulius Kairevicius

 

 

Discount Logotype 

Discount Logotype by Paulius Kairevicius

Discount Logotype by Paulius Kairevicius

 

THREAD 

THREAD by Michael Spitz

THREAD by Michael Spitz

 

Paper 

Paper by Jonas

Paper by Jonas

 

Elektrik 

Elektrik by Jonas

Elektrik by Jonas

 

Typography Logo Design Epic Fail Examples

Each example above uses a simple, typography logo mixed with an understated element that showcases what makes the company special. Creating these simple designs may not be right for the DIY business owner. These designs look “easy”, but without the right spacing, coloring, weighting, and overall design, these can fall flat fast.  Here are examples that don’t quite work.

 

Fork & Spoon Asian Eatery

Logo Design Gone Wrong

Put a fork in this logo.

Premier Painting

Bad Logo Design

Oh, I get it! You know how to paint!

 

Cobra Pest Control

Really Bad Logo Designs

No words for how bad this one is… I’ll let the Cobra do the talking.

via Branding Beard